The Ballketing Letter | Substack

Aftermath from The Masters, FIFA´s OTT, sports initiatives in the metaverse, lessons from the WNBA´s CMO, climate change and sport, a fan engagement flywheel & more!

Fitness in the Metaverse & the "Earn to Move" concept, NFT projects from sports legends, business masterclasses in copywriting, fighting climate change…

Apr 8

More on the potential of web3 in sports, a "growth" masterclass, frameworks for better content & more!

Apr 1

A "purpose-driven" sponsorship framework, organizing events in the metaverse, the country with most "sport tech" startups, more "sport & climate change…

Mar 25

Deporvillage´s quest to lead the sport´s apparel & equipment category, more resources to understand web3 in sports, a crash-course on B2B sales …

Mar 11

How BeSoccer is changing sport through data & analytics, Tottenham´s Net Zero strategy, igniting B2B growth, & more!

Mar 4

How Futbol Emotion is conquering the football equipment space, embracing sustainability through data, driving growth at ESPN, Roblox or Orange Theory …

Feb 25

The "Proof of Attendance Protocol," a "blockchain in sports" crash course, sustainability in World Rugby, a sport sponsorship barometer, marketing…

Feb 18

All

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